This is a great talk about getting creative ideas. The talk is long, so I won’t waste more of your time. If you don’t have an hour to watch the talk now, this outlines the basics. Creative ideas are born across disciplines like this:
- Saturation — A contradiction exists in the current state of the art;
- Incubation — Exhaust the current solutions;
- Illumination — The solution up while doing something else; and
- Verification — Check that the idea works.
Problem formulation, getting at the real requirements and real conditions that the solution must satisfy, is the most important part of problem-solving.
